70PG/30VG E-Liquid is a high-PG vape liquid made with 70% propylene glycol (PG) and 30% vegetable glycerine (VG). In practical terms, it is a thinner E-Liquid that usually gives clearer flavour, a more noticeable throat sensation and less vapour than thicker High VG blends.
It is commonly used with compatible lower-power mouth-to-lung tanks, starter-style kits and refillable devices. The ratio is not the nicotine strength, so you still need to choose the nicotine level separately.
Browse Jenson’s full range of High PG 70PG/30VG E-Liquids to see the current flavour and nicotine-strength options.
70PG/30VG E-Liquid at a Glance
A 70PG/30VG ratio means:
- 70% PG: helps carry flavour and creates a more defined throat sensation.
- 30% VG: adds some smoothness and vapour without making the E-Liquid too thick.
- Thinner consistency: often better suited to compatible smaller coils and lower-power tanks.
- Less visible vapour: compared with high-VG E-Liquids.
- Not a nicotine strength: 70PG/30VG can be available in several nicotine strengths.
For many people, 70PG/30VG is a straightforward option when they want a familiar, more restricted vaping style with a clear flavour profile and a noticeable throat hit.
What Do PG and VG Actually Do?
PG and VG are the two main base ingredients used in many E-Liquids.
Propylene glycol, or PG, is thinner in consistency. It is commonly associated with more pronounced flavour and throat sensation.
Vegetable glycerine, or VG, is thicker. It is associated with smoother vapour and denser clouds.
A 70PG/30VG blend has more PG than VG, making it a High PG E-Liquid. That is why it feels and performs differently from a balanced 50/50 E-Liquid or a thicker High VG E-Liquid.
Is 70PG/30VG Right for Your Device?
The most important thing is not the name of the device or how small it looks. It is the E-Liquid ratio recommended for your specific tank, pod and coil.
70PG/30VG E-Liquid can be a suitable choice for compatible mouth-to-lung tanks, refillable starter kits and lower-power devices. Jenson’s High PG range is listed for compatible E-VO, Amico and QT products.
For E-VO users, read the Jenson E-VO compatibility guide before buying a new tank, coil or bottle of E-Liquid. It explains which replacement tank options are compatible and which E-Liquid ratios are recommended.
70PG/30VG may suit you if:
- Your tank or pod specifically recommends High PG or 70PG/30VG E-Liquid.
- You prefer a more noticeable throat sensation.
- You want lower vapour production than a High VG set-up.
- You use a compatible lower-power or mouth-to-lung device.
- You prefer a thinner E-Liquid that can wick efficiently in suitable smaller coils.
70PG/30VG may not be the best choice if:
- Your device manual recommends High VG E-Liquid.
- You use a high-power sub-ohm tank with large airflow and low-resistance coils.
- You want dense clouds and a smoother-feeling vape.
- Your current E-Liquid already feels too sharp on the throat.
For devices designed around a more balanced blend, explore Mick’s 50/50 PG/VG E-Liquids. For compatible higher-power devices that need a thicker liquid, look at Jenson’s High VG 70VG/30PG E-Liquids.
70PG/30VG vs 50/50 vs High VG
70PG/30VG High PG E-Liquid
- Thinner consistency
- More pronounced throat sensation
- Clear, direct flavour
- Lower vapour production
- Often used in compatible starter-style tanks and mouth-to-lung devices
50/50 PG/VG E-Liquid
- Balanced consistency
- Moderate throat sensation
- Moderate vapour production
- A flexible option for many compatible refillable pod kits and tanks
- Can be a useful middle ground for people who find High PG too sharp or High VG too thick
70VG/30PG High VG E-Liquid
- Thicker consistency
- Smoother-feeling vapour
- More visible vapour production
- Usually intended for compatible higher-power tanks and larger coils
- Not usually suitable for smaller tanks that are designed for thinner E-Liquids
The best ratio is the one your device is designed to handle and that matches the type of vape you prefer.
Does 70PG/30VG Mean Stronger Nicotine?
No. The PG/VG ratio and nicotine strength are two separate things.
A bottle labelled 70PG/30VG tells you how the E-Liquid is blended. The nicotine strength is shown separately in milligrams, such as 0mg, 6mg, 12mg or 18mg.
A higher PG ratio can make the throat sensation feel more noticeable, but that does not automatically mean the bottle contains more nicotine.
When choosing nicotine strength, think about what you currently use, the type of device you have and how the E-Liquid feels in your usual set-up. Avoid increasing nicotine strength simply because you are trying a different PG/VG ratio.
Which 70PG/30VG Flavours Should You Try?
The right flavour is personal, but choosing by flavour family can make the decision easier.
Classic Tobacco Flavours
Tobacco flavours can be a good place to start for people who prefer a more traditional, earthy profile. Jenson’s High PG range includes options such as Classic Tobacco, USA Tobacco, Light Tobacco, Rich Tobacco and Blended Tobacco.
These may appeal to people who do not want an overly sweet flavour and prefer something familiar in a compatible lower-power kit.
Cooling Mint and Menthol Flavours
Cool Menthol, Spearmint and Blueberry & Mint are worth considering if you prefer a crisp, fresh finish.
Mint and menthol-style E-Liquids can feel especially distinct in a High PG blend because the flavour profile is clear and the throat sensation is more noticeable.
Fruity Flavours
For a straightforward fruit profile, look for flavours such as Blackcurrant, Blueberry, Green Apple, Juicy Peach, Pineapple, Lemon & Berries and Dark Grape.
Fruit E-Liquids are a practical option when you want a clean, recognisable taste rather than a heavy dessert-style flavour.
Drink-Inspired Flavours
Cola and Red Bolt are options for people who like familiar drink-inspired flavours with a sweeter finish.
Try a smaller selection of flavour families first rather than buying several similar bottles. For example, you could start with one tobacco, one cooling flavour and one fruit flavour to find out which direction suits you best.
Can 70PG/30VG Cause a Burnt Taste?
The ratio itself should not cause a burnt taste when used in a compatible device. A burnt taste is more often linked to a dry wick, an old coil, low E-Liquid level or using an E-Liquid that is not suited to the tank.
To help prevent dry hits:
- Check that your tank or pod is compatible with 70PG/30VG E-Liquid.
- Keep enough E-Liquid in the tank so the wick remains saturated.
- Let a new coil sit for several minutes after filling before using it.
- Avoid taking repeated puffs too quickly, especially after refilling.
- Replace the coil when the flavour stays burnt or muted after checking the E-Liquid level.
If your device uses a replacement coil, follow the manufacturer’s instructions carefully. A fresh coil needs time to absorb E-Liquid before it is heated.
Why Does 70PG/30VG Feel Stronger on the Throat?
A High PG blend can create a more noticeable throat sensation than a higher-VG E-Liquid. Nicotine strength, flavour choice, airflow and coil condition can also affect how the vape feels.
For example, a strong menthol flavour with a higher nicotine strength may feel more intense than a fruit flavour at a lower strength, even when both bottles use the same 70PG/30VG ratio.
If your current E-Liquid feels too sharp, check that the nicotine strength is right for you. A compatible 50/50 E-Liquid may also feel more balanced in some devices.
Final Thoughts: Is 70PG/30VG E-Liquid a Good Choice?
70PG/30VG E-Liquid is a High PG blend designed for people who want clear flavour, a more noticeable throat sensation and less vapour than a High VG E-Liquid.
It can be an excellent choice for compatible lower-power tanks, mouth-to-lung devices and refillable starter kits. However, device compatibility always comes first. Check your tank, coil or pod guidance before filling it with any new E-Liquid ratio.
For more help choosing a ratio, nicotine strength and flavour type, read Jenson’s Best Vape Juice UK: E-Liquid Buying Guide.