HOW TO CHOOSE YOUR VAPE E-LIQUID?

The vaping market has hundreds of e-liquids to choose from and if you’re wondering which one to start with, or looking to try a new brand, it’s worth taking some time to understand what’s in your e-liquid first, so you can make the right choice. Have a look below to gain a better understanding of e-liquids.

WHAT ARE HIGH-PG E-LIQUIDS?

70PG/30VG

Available in 27 flavours and 4 strengths (0mg, 6mg, 12mg, 18mg)

Propylene Glycol (PG) is used in a range of household products including asthma inhalers, shampoo and food additives. High-PG e-liquid provides more concentrated flavour and, with the throat hit common to PG, provides a vaping experience that is closer to that associated with smoking tobacco. This makes High PG e-liquid the best choice for new vapers.
WHAT ARE 50/50 E-LIQUIDS?

50PG/50VG

Available in 18 flavours and 5 different strengths (0mg, 3mg, 6mg, 12mg, 18mg)
As you would expect, a 50/50 ratio e-liquid has an equal balance of the two main ingredients; vegetable glycerine (VG) and propylene glycol (PG). This e-liquid can be used with most devices making it a versatile e-liquid ideal for those using mouth to lung devices (MTL) or direct to lung (DTL) devices. The equal ratios of VG and PG provides an balance of flavour, throat hit and vapour making it an ideal choice for new and existing vapers.
WHAT ARE HIGH-VG E-LIQUIDS?

70VG/30PG

Available in 18 flavours and 3 different strengths (0mg, 3mg, 6mg)

Vegetable Glycerin (VG) is derived from vegetable oil and is found in a host of food items, particularly low carbohydrate foods where its slightly sweet taste is used to add sweetness and moisture. High VG e-liquid is considerably thicker than High PG and generates clouds of rich vapour, providing a much smoother hit than High PG e-liquid, is used for sub-ohm vaping (using coils with a resistance lower than 1 ohm) and used for direct to lung (DTL) devices.

All e-liquids will have three essential components and in most cases a fourth which will be the nicotine. It is possible to enjoy vaping without having any nicotine present in your e-liquid.

The main 3 ingredients are Propylene Glycol (PG), Vegetable Glycerine (VG) and flavouring. These will be present in all e-liquids sold in the UK. We take the responsibility of providing high quality products seriously and all Jenson E-Cig e-liquids comply with the relevant UK, EU and UN regulations.

We know that for many who don’t know about PG and VG, it can be concerning as to what you are breathing in when you vape. So let’s give you a quick lesson!

Propylene Glycol (PG) is an odourless clear liquid that helps to suspend and deliver the flavourings in e-liquids. It is commonly used in many packaged foods, drink mixes and cosmetics, so without knowing it, you are probably already a consumer of PG and can feel confident in the knowledge its safe for human consumption too.

Vegetable Glycerine (VG) is also an odourless clear liquid made predominately from vegetable plants such as soyabeans and coconut. It’s commonly used widely by pharmaceutical companies for medicine, cosmetics, and is present in many of the foods that we consume. So again, that’s a tick in terms of being safe to consume.

Flavours, flavours, flavours! The sheer variety on the market is endless, and if you aren’t able to find one you like, you can take the step and experiment with mixing your own e-liquid. That said, for beginners and those vapers who like convenience we’d highly recommend using a pre-mixed product. If you’re moving from cigarettes or traditional tobacco to vaping for the first time using a tobacco or menthol flavoured product is a natural move and we have a range of tobacco flavoured blends that will replicate a similar taste. All flavours used are approved by the Food Standard Agency, so again another tick in terms of being safe to use. Once you’re familiar with vaping you’ll no doubt want to experiment with flavours and find your personal favourite. Will it be delicate blueberry, creamy vanilla or classic banana? A word of warning though, make sure you have the right PG/VG mix e-liquid as using one that isn’t the right ratio can damage your vaping device permanently.

Nicotine forms the fourth ingredient in most e-liquids. We say most, because it is possible to select an e-liquid that has 0mg nicotine therefore it will only have 3 ingredients.

Our High PG e-liquid range (70PG/30VG) offers 4 levels of nicotine strength; 0mg, 6mg, 12mg, 18mg.

Our Micks E-Liq’s e-liquid range (50PG/50VG) offers 4 nicotine strengths; 0mg, 3mg, 6mg, 12mg, 18mg

Our High VG e-liquid range (30PG/70VG) offers 3 nicotine strength levels; 0mg, 3mg and 6mg.

All e-liquids will have three essential components and in most cases a fourth which will be the nicotine. It is possible to enjoy vaping without having any nicotine present in your e-liquid.

The main 3 ingredients are Propylene Glycol (PG), Vegetable Glycerine (VG) and flavouring. These will be present in all e-liquids sold in the UK. We take the responsibility of providing high quality products seriously and all Jenson E-Cig e-liquids comply with the relevant UK, EU and UN regulations.

We know that for many who don’t know about PG and VG, it can be concerning as to what you are breathing in when you vape. So let’s give you a quick lesson!

Propylene Glycol (PG) is an odourless clear liquid that helps to suspend and deliver the flavourings in e-liquids. It is commonly used in many packaged foods, drink mixes and cosmetics, so without knowing it, you are probably already a consumer of PG and can feel confident in the knowledge its safe for human consumption too.

Vegetable Glycerine (VG) is also an odourless clear liquid made predominately from vegetable plants such as soyabeans and coconut. It’s commonly used widely by pharmaceutical companies for medicine, cosmetics, and is present in many of the foods that we consume. So again, that’s a tick in terms of being safe to consume.

Flavours, flavours, flavours! The sheer variety on the market is endless, and if you aren’t able to find one you like, you can take the step and experiment with mixing your own e-liquid. That said, for beginners and those vapers who like convenience we’d highly recommend using a pre-mixed product. If you’re moving from cigarettes or traditional tobacco to vaping for the first time using a tobacco or menthol flavoured product is a natural move and we have a range of tobacco flavoured blends that will replicate a similar taste. All flavours used are approved by the Food Standard Agency, so again another tick in terms of being safe to use. Once you’re familiar with vaping you’ll no doubt want to experiment with flavours and find your personal favourite. Will it be delicate blueberry, creamy vanilla or classic banana? A word of warning though, make sure you have the right PG/VG mix e-liquid as using one that isn’t the right ratio can damage your vaping device permanently.

Nicotine forms the fourth ingredient in most e-liquids. We say most, because it is possible to select an e-liquid that has 0mg nicotine therefore it will only have 3 ingredients.

Our High PG e-liquid range (70PG/30VG) offers 4 levels of nicotine strength; 0mg, 6mg, 12mg, 18mg.

Our Micks E-Liq’s e-liquid range (50PG/50VG) offers 4 nicotine strengths; 0mg, 3mg, 6mg, 12mg, 18mg

Our High VG e-liquid range (30PG/70VG) offers 3 nicotine strength levels; 0mg, 3mg and 6mg.

All Jenson e-liquids come in a range of strengths but knowing which to choose can be tricky too. A good starting point is thinking about how often you would smoke a tobacco product. As vaping is used to help people’s journey to stop smoking, it’s important that the right level of nicotine is selected and gradually reduced.

0mg- this means the e-liquid doesn’t contain any nicotine. This is suitable for someone who has come from a higher strength e-liquid and wants to make the jump from vaping to not vaping. 0mg e-liquid is especially handy to mix with other nicotine strengths, rather than moving down suddenly, this allows a gradual reduction in nicotine strength.

6mg- this is our low nicotine strength for users who used to smoke lighter cigarettes or who don’t vape as often. Again, this is the lowest strength before reaching no nicotine.

12mg- this is our medium nicotine strength for users who prefer a stronger throat hit. Notice that the higher the nicotine content, the stronger the throat hit, so this strength is great for users who want a nicotine quenching experience. This is a suitable strength for new vapers who don’t want the strongest throat hit which 18mg provides.

18mg- our highest nicotine strength, our 18mg e-liquid packs the strongest throat hit. Ideal for new vapers, the throat hit is the nicotine satisfier.

0mg- This is great for someone who vapes as a hobby on their sub-ohm devices and who do not want a nicotine hit. This e-liquid strength is nicotine free without any throat hit.

3mg- For a sub ohm vaper who wants a slight nicotine throat hit.

6mg- For a sub ohm vaper who wants a stronger nicotine throat hit.

Put simply, this is the mix of Propylene Glycol (PG) and Vegetable Glycerine (VG). For example a high PG e-liquid will be dominant in PG, a 50/50 e-liquid will have equal amounts of PG and VG and a high VG e-liquid will be predominantly VG based. The ratio of the two ingredients makes a big difference to your vaping experience.

High PG e-liquids

50/50 e-liquids

High VG e-liquids

Consistency is the thinnest of all ranges

Consistency is fairly think, but thicker than PG e-liquids

Consistency is thick and viscose

To be used on coils with a high resistance (over 1 ohm)

To be used on coils with a resistance of between 0.5 ohm to 2.5 ohm

To be used on coils with a low resistance (less than 1 ohm- also called SUB-OHM)*

Gives a stronger throat hit

Gives a mild throat hit

Gives no throat hit

Allows the best flavour carrying

Mild flavour carrying

Minimal flavour carrying

Produces small clouds

Produces mild clouds

Produces massive clouds (also known as cloud chasing)

Quickly soaks into the coil, avoiding dry hits

Soaks into the coil fairly quickly

Slowly soaks into the coil as the liquid is thicker which means you can’t puff puff puff consistently

Used for all day vaping

Used for all day vaping

Not for all day vaping

Suitable for new vapers or people trying to quit traditional tobacco for consistent nicotine cravings

Suitable for all vaping habits

For experienced vapers who want to vape as a hobby or want a quick nicotine hit

High PG e-liquids nicotine strengths will range from 0mg to 20mg**

50/50 e-liquids nicotine strengths can be low and high and can range from 0mg to 20mg

High VG e-liquids nicotine strengths are kept low and will range from 0mg to 6mg

Comes in 4 strengths: 0mg, 6mg, 12mg, 18mg

Comes in 5 strengths: 0mg, 3mg, 6mg, 12mg,18mg

Comes in 3 strengths: 0mg, 3mg, 6mg

Used for Mouth to Lung vaping (MTL), the same way you would smoke a cigarette

Used for both Mouth to Lung (MTL) and Direct to Lung (DTL) vaping

Used for Direct to Lung vaping (DTL), the same way you would inhale helium

PG ratio will range from 60PG to 90PG

PG and VG ratio will only ever be a 50 50 balance each

VG ratio will range from 60VG to 90VG

*The symbol for ohm is the Greek letter Omega. If you see this symbol: Ω then it is relating to coil resistance of an e-cigarette device. Resistance is measured in ohms.

** Due to the EU TPD legislation (May 2016), the highest nicotine strength you can get is 20mg. If you see an e-liquid being sold which has a nicotine strength of higher than 20mg, then this goes against EU TPD regulation and is illegal to use in the UK. Always buy your e-liquid, devices and accessories from a trusted and regulated seller.

High PG ratio products give a vaping experience closer to that of traditional tobacco so are a good choice for those new to vaping. Smoke levels are similar too so if you are looking to blend in with the crowd this would be a good option. All Jenson E-Cig High PG e-liquids are 70PG/30VG and come in 4 nicotine strengths.

50/50 e-liquids also give a vaping experience closer to that of traditional tobacco so are suitable for those new to vaping. Smoke levels are similar too so if you are looking to blend in with the crowd, this would be a good option. All Mick’s E-Liq’s 50/50 e-liquids have a balances ratio of 50% PG and 50% VG and come in 5 nicotine strengths.


High VG ratio products generate a lot more vapour and are favoured by people who prefer ‘cloud chasing’ over flavours. Cloud chasing is basically blowing large smoke rings and clouds of smoke when you exhale. This obviously is very noticeable and for some a lot of fun! All Jenson E-Cig High VG products are 30PG/70VG and are available in 3 nicotine strengths.

Which e-liquid you choose will be governed firstly by what type of vaping device you are using or intend to buy. When you purchase your device it will come with information on the best type of e-liquid to use with it to ensure it operates correctly. Using the wrong e-liquid will damage your device so it is essential to ensure you’re familiar with your device’s instructions and e-liquid recommendation.

If your device is classed as High PG, then only select products below that are classified as this.

DEVICE NAME

JENSON E-CIG E-LIQUID COMPATABILITY

Amico

High PG & 50/50 (Mick’s E-Liq’s)

Azure

High VG

E-Vo

High PG 7 50/50 (Mick’s E-Liq’s)

Lumiere

High VG

QT Pod

50/50 (Mick’s E-Liq’s) & High PG

For Jenson sub-ohm devices such as the Lumiere or Azure devices, these products require a High VG e-liquid, so look for e-liquid stating a High VG ratio.

All vaping devices from Jenson E-Cig state which e-liquid they are compatible with making it easier for you to make the right choice.

In terms of flavour it’s all down to personal taste. Newbie vapers usually start with a tobacco flavoured e-liquid as this is close to cigarettes and will have a familiar taste. It’s a good stepping stone whilst you become familiar with vaping. Once you are used to vaping then explore the variety of flavours available and enjoy finding your favourites!